regulatory forces
Definition:
All those forces which influence and/or control marketing activities . Thus the existence of regulatory agencies affects MARKET STRUCTURE, conduct and performance while legislation controls actual behaviour.
Cross-References:
[market structure]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].