regression analysis
Definition:
A statistical analytical procedure for relating a dependent variable to one or more independent variables in order to develop an equation that allows an estimation of the dependent variable.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis], [1998].