registered trademark
Definition:
A name or symbol used to identify an organization or PRODUCT and so differentiate it from other competing firms or products which have been registered (usually with a government agency), so that it may only be used by the registered owner or its appointed agents, e.g. Coca-Cola.
Cross-References:
[product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].