Register-MEAL
Definition:
A research service monitoring total UK advertising volume and expenditure, now subsumed into ACNielsen.MEAL (q.v.).
Cross-References:
[ACNielsen. MEAL]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].