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Home→The Westburn Dictionary of Marketing→R→regional press

regional press

Definition:
Collective description of newspapers and, less often, magazines, which circulate regionally, e.g. the Yorkshire Post or the Los Angeles Times. The boundaries are blurred between the regional and LOCAL PRESS; the implied contrast is with the NATIONAL PRESS.

Cross-References:
[local press] [national press]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].