Westburn Publishing

regional issues

Definition:
Modified versions of national newspapers or magazines for distribution in a region of the country in question, e.g. the Northern edition of The Guardian. Some magazines with world circulations, such as Reader's Digest or The Economist, use the term to describe editions tailored to whole countries or blocs.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].