record
Definition:
The basic element of a file. Each record is made up of numerous fields. In MARKETING, a sales record may include the following fields: company, address, telephone number, contact person, number of employees, quarterly sales, salesperson, date of last call.
Cross-References:
[marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].