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raw variable

Definition:
A variable in a DATA analysis that is an untransformed state; in contrast to a TRANSFORMED VARIABLE, which might have been regrouped or standardized.

Cross-References:
[transformed variable] [data]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].