ratings
Definition:
A generic term for the various measures of television and radio audiences.
Cross-References:
[Gross Rating Points (GRP)]
[Broadcasters' Audience Research Board (BARB)]
[TV ratings]
[Joint Industry Committee for Radio Audience Research (JICRAR)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].