rate card
Definition:
Document published by media owners, detailing their charges for units of ADVERTISING SPACE or ADVERTISING TIME. In effect, their price list. The basic details of all media owners' rate cards are reproduced in BRITISH RATE AND DATA (BRAD).
Cross-References:
[advertising time]
[British Rate & Data (Brad)]
[advertising space]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].