rate-card cost
Definition:
The basic price of ADVERTISING SPACE or ADVERTISING TIME, before discounts or surcharges are applied, published in the RATE CARD and BRITISH RATE AND DATA.
Cross-References:
[British Rate & Data (Brad)]
[rate card]
[advertising time]
[advertising space]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].