random error
Definition:
Changes in observation due to differences in RESPONDENTS or situations that fluctuate in a random fashion. Contrast SYSTEMATIC ERROR.
Cross-References:
[respondent]
[systematic error]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].