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Home→The Westburn Dictionary of Marketing→R→random effects model

random effects model

Definition:
In ANALYSIS OF VARIANCE, models used to analyse factors where the particular values of the factor are merely representative of the effects of the factor. This is in contrast to a FIXED EFFECTS MODEL where the levels of the factor are in the nature of the factor.

Cross-References:
[analysis of variance (ANOVA)] [fixed effects model]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].