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Home→The Westburn Dictionary of Marketing→R→RAJAR

RAJAR

Definition:
An acronym, pronounced as a word, for Radio Joint Audience Research. Established in 1992 and funded by the BBC and the commercial radio stations, it replaced JICRAR as the provider of audience data which are accepted as authoritative by all sides of the advertising business. A sample of 160,000 UK listeners fill in weekly listening diaries detailing their choice of station during any daytime quarter-hour or night-time half-hour. The resulting data are cross-indexed by the demographic composition of the sample and their consumption of other media. They are made available in print and electronically by subscription, and are a key input to the MEDIA PLANNING process.

Cross-References:
[media planning] [JICRAR]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].