radio ratings
Definition:
The main 'currency' for valuing radio 'AIRTIME'. One radio rating, or RR, represents the achievement of 1 per cent of a station's total potential audience, called its 'universe'. See also TV RATINGS.
Cross-References:
[air time]
[TV ratings]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].