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Home→The Westburn Dictionary of Marketing→R→Radio Marketing Bureau

Radio Marketing Bureau

Definition:
Established in 1982 to promote UK independent local radio (ILR) in general as an advertising medium, rather than any single station or group of stations. It is very active in making sales pitches, especially to the 80 per cent of national advertisers who have not yet included ILR in their advertising schedule, but does not always enjoy the wholehearted support of the stations themselves.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].