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Marketing Dictionary
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The Westburn Dictionary of Marketing
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R
R&D
RAB
rack jobber
radio
Radio Advertising Bureau (RAB)
Radio Authority
Radio Marketing Bureau
radio ratings
RAJAR
random assignment
random effects model
random error
random factor analysis
random number list
random sample
random sampling
random walk
random-digit dialling
randomized-block design (RBD)
range branding strategy
ranking
ratchet effect
rate card
rate-card cost
rating scale
ratings
ratio analysis
ratio scale
rational appeals
rationalization
raw materials
raw variable
RBD
reach
reactive bias
reader service card (readers' inquiry card)
readership
readership profile
reading-and-noting
real income
recall
receiver
receptivity to innovation
recession
reciprocity
recognition agreement
recognition test
recognized advertising agency
record
recovery
redemption rate
Reeves, Rosser
reference groups
reference prices
regional issues
Regional Newspaper Advertising Bureau (RNAB)
regional press
Register of Electors
registered trademark
Register-MEAL
regression analysis
regulatory forces
reinforcement
reinforcement advertising
reinnovation
relational database
relationship marketing
relative frequency
relative income hypothesis
relative market share
relevance trees
reliability
reminder advertising
remuneration of advertising agencies
repeat purchasing
repeat sales
repertory grid
repetition
reply card
repositioning
request for proposal (RFP)
research
research and development (R&D)
research brief
research design
research proposal
reseller market
reserve price
respondent
respondent refusal problem
response bias
response category sequence rotation
response functions
response latency
response rate
Restrictive Trade Practices Act 1976
retail audit
retail park
retail price index
retailer
retailer cooperative
retailing cycle
retailing functions
revenue expenditure
risk
risk reduction
RNAB
Rogers, EM
role
role expectations
roll out
rolling launch
rom
rop
Rorschach Test
Rothe, James T
routinized response behaviour
row
Rowell, George P
royalty
R-type analysis
run of month (rom)
run of paper (rop)
run of week (row)
R