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Home→The Westburn Dictionary of Marketing→Q→quotas

quotas

Definition:
System of limiting imports by fixing their permitted quantity or value in advance for a given period: quantities in excess will either be banned or have to pay a higher rate of duty. The main concern to the potential exporter is likely to be how the quota is administered - whether, for example, there is a historical national quota, a national quota fixed by other means, 'first come, first served' etc. since this will largely determine his marketing strategy to deal with the situation.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James M. Livingstone and Michael J. Baker], [1998].