• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→Q→quantity discount

quantity discount

Definition:
Price reduction given on the basis of the quantity bought; the greater the quantity bought, the cheaper the unit price to the buyer. Frequently the basis on which a manufacturer/distributor bases his scaled' price list. Also the logic that lies behind the economy pack sold to consumers, the bigger sizes being pro-rata cheaper than the smaller.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].