quantitative research
Definition:
Collection of data usually from samples as numbers possessing attributes or particular values of variables. The information is thus reproducible within the limits of statistical error but associations may be deduced only by analytical techniques. Non-statistical error may also reduce the value of quantitative information. Its objectivity is the major advantage.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].