quality
Definition:
The perceived ability of an object to meet the customers requirements in terms of both physical performance characteristics ("fitness for purpose"), and associated subjective benefits. Quality tends to be judged against expectations which, in turn, are influenced by reputation, experience and price. Thus while quality may be expressed in terms of objective criteria it is usually interpreted or inferred from the users subjective experience.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].