Q-type analysis
Definition:
A FACTOR or component analysis based on correlations between variables (or questions). This is in contrast to an R-TYPE ANALYSIS where the correlations are between RESPONDENTS.
Cross-References:
[respondent]
[R-type analysis]
[factor analysis]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].