public policy
Definition:
Guidelines set down by government concerning matters of public interest such as health, education and welfare which are usually incorporateed into legislation spelling out how the policies are to be implemented.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].