Westburn Publishing

plus-one dialling

Definition:
In telephone interviewing, a method of increasing the number of subscribers to be dialled is simply to add one to the numbers on an existing list. This runs into problems of unobtainable and off-frame numbers.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].