pitch

Definition:
The formal presentation that a firm invites from ADVERTISING AGENCIES (or other kinds of MARKETING COMMUNICATIONS intermediary) which it has placed on a 'pitch list' of those it considers qualified to handle its business, the term being derived from SALES PITCH. This shortlist will normally have been drawn from a wider pool of prospective collaborators who have already made 'credentials presentations'. In agency jargon, they are 'pitching for the ACCOUNT'. The pitch will typically be made by a small team representing each of the key functions in the agency to another team representing all those at the potential client company who have a stake in the decision. It is the final stage in a systematic procedure for selecting an agency.

Cross-References:
[marketing communications] [sales pitch] [advertising agency] [account]

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