Westburn Publishing

pie chart

Definition:
An alternative to the histogram or line chart for presenting data pictorially. A circle or 'pie' is used to represent the subject of the chart and the size of the 'slices' indicates the importance of the subdivisions.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].