Westburn Publishing

pictogram

Definition:
A chart or figure on which symbols are used to represent the values of the items involved, e.g. barrels of oil, people, cars, etc.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].