physical product
Definition:
Also referred to as the tangible PRODUCT. It is the product manager's job to turn a CORE PRODUCT into a physical product. They may possess up to five identifiable characteristics: a quality level, features, styling, a BRAND name and packaging. Frozen chickens, compact discs, Filofax and Margaret Thatcher are all physical/tangible products.
Cross-References:
[product]
[core product]
[brand]
[augmented product]
[core product]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kenneth R. Deans], [1998].