• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→P→physical distribution

physical distribution

Definition:
The tasks involved in planning and implementing the physical flows of materials and final goods from points of origin to points of use or consumption to meet consumer needs at a profit.

Cross-References:
[logistics]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].