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Home→The Westburn Dictionary of Marketing→P→perishables

perishables

Definition:
PRODUCTS which are particularly liable to damage or decay, e.g. fresh foods.

Cross-References:
[product]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].