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Home→The Westburn Dictionary of Marketing→P→perishability

perishability

Definition:
One of the factors used to distinguish services from physical goods. Unlike physical products services cannot be stored for later sale so that a failure to sell at the time of creation results in a complete loss of the service e.g. seats at the theatre, in transport, or hotel rooms.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].