periodical
Definition:
The technically correct description of what is more often called a magazine, the name reflecting the fact that such publications appear periodically rather than continuously. The trade body representing magazine publishers is, for example, called the PERIODICAL PUBLISHERS' ASSOCIATION.
Cross-References:
[Periodical Publishers' Association]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].