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Home→The Westburn Dictionary of Marketing→P→Periodical Publishers' Association

Periodical Publishers' Association

Definition:
UK trade association representing consumer, business and professional magazines, founded in 1913. In addition to a wide range of services and activities in the general interest of publishers of PERIODICALS, it acts on their behalf in legal matters and industry negotiations, and is one of the trade associations which award 'recognition' to RECOGNIZED ADVERTISING AGENCIES.

Cross-References:
[periodical] [recognized advertising agency]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].