perimeter advertising
Definition:
The collective term for the variety of posters, boards, signs and banners at sportsgrounds, arenas, racecourses, race tracks and so on. Their purpose is to achieve 'accidental' exposure to the television audience for the event rather than only to the spectators.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].