percentage-of-sales method
Definition:
A method of setting the ADVERTISING APPROPRIATION in which the amount to be spent is fixed as a percentage of the sales volume or the selling price.
Cross-References:
[advertising appropriation (budget and setting)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].