peer group
Definition:
Those persons whose VALUES, BELIEFS and BEHAVIOUR are salient to the individual and whose approval and acceptance are sought after. The peer group may be either formal - colleagues at work etc. - or informal - friends and members of other social groups of which the individual wishes to become/remain a member.
Cross-References:
[values]
[beliefs]
[behaviour]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].