party selling
Definition:
A method of direct selling where the salesperson uses a party as an opportunity to sell to the persons attending the party, e.g. Tupperware.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].