Pareto analysis
Definition:
Commonly referred to as the 80/20 rule, which states that 80 per cent of sales by value will come from 20 per cent of the customers.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen T. Parkinson], [1998].