parameter
Definition:
The value of the measure in the POPULATION. The parameter is what one tries to estimate with the sample statistic; SAMPLING ERROR gives an idea of the accuracy of such estimates.
Cross-References:
[sampling error]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].