pantry check
Definition:
Physical examination of goods possessed by RESPONDENTS. This enables more detailed and often more accurate identification of product detail, as for example, precise flavour name for food products, or model number of appliances.
Cross-References:
[respondent]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].