panel research
Definition:
Research in which the same RESPONDENTS give information on more than one occasion, usually regularly. The resulting data thus are not affected by changes in sample composition between readings, and give good trend measures. On the other hand any BIAS in the panel will persist throughout its life.
Cross-References:
[respondent]
[consumer panel]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].