panel conditioning
Definition:
The phenomenon whereby the consumption behaviour of PANEL members becomes influenced or 'conditioned' as a direct result of their involvement in the panel.
Cross-References:
[panel]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].