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Home→The Westburn Dictionary of Marketing→P→palletization

palletization

Definition:
System of transporting goods on a platform, on which the goods remain throughout the journey. The advantage of the platform (pallet) is that it can accommodate mechanical handling methods (e.g. forklift trucks, etc.) thus reducing handling costs. A pallet may be no more than two strips of wood separated by two blocks, but more sophisticated versions in cardboard, plastic, or metal which may be reusable, are also available.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James M. Livingstone and Michael J. Baker], [1998].