paid-for title
Definition:
A newspaper or magazine for which there is a COVER PRICE to be paid, as distinct from a FREESHEET or CONTROLLED CIRCULATION PUBLICATION.
Cross-References:
[controlled circulation publications]
[freesheet]
[cover price]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].