page traffic
Definition:
A measure of the number of readers of a newspaper or magazine who actually look at a particular page, or more specifically at a particular ADVERTISEMENT. 'Page traffic scores' are obtained from READING-AND-NOTING surveys.
Cross-References:
[advertisement, advert, ad]
[reading-and-noting]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].