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P
PAB
packaging
Packard, Vance (1914-1996)
page proofs
page traffic
paid-for title
paired comparison
Palda, Kristian
palletization
Palmer, Volney B
palming off
panel
panel conditioning
panel homes
panel research
pantry check
parallel pricing
parameter
parametric procedures
Pareto analysis
party selling
pass-on readership
patronage motives
patronage rewards
Pavlovian learning model
payback period
peak time
Pearson correlation coefficient
peer group
penalty
penetration
penetration pricing policy
per capita income.
perceived risk
perceived value pricing
percent of sales approach
percentage-of-sales method
perception
perceptual map
perfect competition
performance standard
perimeter advertising
periodical
Periodical Publishers' Association
perishability
perishables
permanent income hypothesis
personal communication channels
personal disposable income
personal factors
personal influence
personal interview
personal needs
personal selling
personality
personality promotion
persuasion
PERT
photomechanical transfer (PMT)
phototypesetting
physical distribution
physical product
physiological needs
pictogram
pie chart
piggybank service
pilot marketing
pilot testing
PIMS
pioneer salesman
pioneering advantage
pitch
pitch list
place
place marketing
place utility
placement
planned economy
planned obsolescence
planning
plans board
PLC
plus-one dialling
PMT
point-of-purchase display (POP)
point-of-sale display (POS)
political factors
POP
Porter's generic strategies
portfolio analysis
portfolio, sales
portrait
POS
position
positioning
postal research
postal survey
POSTAR
postcode
poster
poster
Poster Audit Bureau
poster site
posterior analysis
post-industrial society
postponement
post-production
post-purchase anxiety
post-test
post-test
post-testing
potential market
potential technological distance
power
PPA
pragmatic validity
preceded question
precision level
predatory pricing
predictive validity
pre-empt structure
preference segmentation
pre-industrial country
preliminary edit
premium
premium offers
pre-paid expenses
preparatory set
presence
press
press cuttings
press date
press relations
press release
Prestel
prestige pricing
pre-test
pre-testing (of questionnaires)
price
price bundling
price competition
price controls
price cutting
price discrimination
price elasticity of demand
price fixing
price leaders
price lining
price negotiation
price packs
price skimming
price theory, limitations of
pricing objectives
pricing strategies
primary data
primary demand
primary readership
prime time
principal component analysis
principle of massed reserves
principle of minimum total transactions
principle of relative loss
print run
prior analysis
prior probability
private brands
private sector
privatization
PRO
probability
probability sampling
probability-proportional-to-size
probe
problem children
problem definition
problem recognition
procurement
producer cooperative
product
product assortment
product attributes
product champion
product characteristics
product concept
product deletion
product design
product design quality
product development
product differentiation
product elimination
product idea screening devices
product image
product innovation strategy
product life cycle (PLC) concept
product line
product line analysis
product line filling
product line pricing
product line relaunch
product line stretching
product management
product manufacture quality
product mix
product portfolio
product positioning
product proliferation
product quality
product recall
product reliability
product system
product test
product usage segmentation
production concept
production concept
production control
production orientation
productivity measurement
product-line filling
product-line stretching
professional services
Profile
profile
Profit centre
Profit Impact of Marketing Strategies (PIMS)
profit maximization
profits
proforma
project
project evaluation and review technique (PERT)
projection
projection techniques
projective techniques
promotion
promotional allowance
promotional mix
promotional pricing
promotions
promotools
prompted recall
proof of purchase
propaganda
proportionate stratified (random) sampling
proposal
propriety drugs
prospect
prospecting
protectionism
prototype
pruning, product line
P's of marketing mix
psychogalvanometer
psychographic analysis
psychographics
psychological drives
psychological measurement
psychological pricing
psychometrics
public
public domain
public limited company
public market
public opinion
public policy
public relations
public relations consultant
public relations officer (PRO)
public sector
public service announcement
publicity
publicity
publics
puff
puffery
pull strategy
pulsing
pulsing strategy
pupilometer
purchase contracts.
purchase decision
purchase distribution
purchase intention
purchase probability scale
purchases
purchasing department
purchasing leverage
pure competition
pure monopoly
purposive research
push money
push strategy
pyramid selling
P