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Home→The Westburn Dictionary of Marketing→O→outdoor advertising

outdoor advertising

Definition:
Technically correct term for the ADVERTISING MEDIUM colloquially referred to as 'posters'. The category does not include POSTER SITES in railway or underground stations, or advertising spaces in underground trains, on and in buses, and so on. The term for this subset is 'transport advertising'. The two are taken together, in industry analyses and statistics. 'Outdoor and transport' ranks third among the five MAJOR MEDIA, with a 4 per cent share of the total UK advertising expenditure. The term 'posters' is generally used in this dictionary in place of the more cumbersome and less self-explanatory combined description.

Cross-References:
[poster site] [advertising medium] [major media]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].