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Home→The Westburn Dictionary of Marketing→O→Outdoor Advertising Council

Outdoor Advertising Council

Definition:
Established in 1947, the Council was a major contributor to the framing of the Town and Country Planning (Control of Advertisements) Regulations one year later. The principal objective of the five representative bodies in membership, which are said to cover the great majority of the many firms and organisations involved in OUTDOOR advertising in the UK, is to exercise appropriate control over the use of the medium by fostering good working relationships among the MEDIA OWNERS, sign manufacturers and the firms whose advertising occupies POSTER SITES around the country.

Cross-References:
[poster site] [media owners] [outdoor advertising]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].