original equipment manufacturer (OEM)
Definition:
An industrial company which produces a complete product for sale to other industrial companies e.g. radios for installing in cars, or final sale to ultimate consumers.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].