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Home→The Westburn Dictionary of Marketing→O→organizational structure

organizational structure

Definition:
The pattern of relationships between members of a group which define and describe their relationships with one another. Following the work of Burns and Stalker organizational structure is often distinguished as being Organic or Mechanistic, the former implying flexibility, the latter rigidity.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].